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A Whole New World: How Disney Has Transformed the ...

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Title Information:simple
A Whole New World: How Disney Has Transformed the "Tween" Market

Name:Personal
Sheryl-Ann F. Stake Role :Text(marcrelator)
creator

Name:Personal
Dr. Kent Drummond Role :Text(marcrelator)
creator

typeOfResource
text genre
Powerpoint/PDF
Origin Information Place
Laramie, Wyoming
University of Wyoming (keyDate="yes")
4/24/2010

Language:Text

Physical Description

born digital

abstract
The Walt Disney Company has established itself throughout the generations as a dynasty in the entertainment industry. Through its marketing efforts, Disney has transformed multiple generations' desires from wanting to become the next Princess Jasmine to wanting to become the next Britney Spears. | This project will demonstrate how Disney has transformed its marketing efforts from the princess angle to the rock star angle and will show how Disney is performing such efforts today, especially through Miley Cyrus/Hannah Montana, Disney's most recent creation. | By using first-hand observations, interviews with prominent figures in the entertainment industry and research, I will show how Disney does, in fact, create the industry standards and make the "tween" market yearn for more of whatever Disney is producing. note
From - Undergraduate Research Day 2010 - Celebration of Research - Abstracts
Subject
Undergraduate Research Day

Related Item:series Title Information
Undergraduate Research Day 2010

Location (usage="primary display")
http://hdl.handle.net/10176/wyu:588

accessCondition:useAndReproduction
http://digital.uwyo.edu/copyright.htm
Record Information languageOfCataloging :Text(ISO639-2B)
English :Code(ISO639-2B)
eng