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Branding Wyoming

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Title Information:simple
Branding Wyoming

Name:Personal
Abigail Lewis Role :Text(marcrelator)
creator

Name:Personal
Dr. Stacey M. Baker Role :Text(marcrelator)
creator

typeOfResource
text genre
Powerpoint/PDF
Origin Information Place
Laramie, Wyoming
University of Wyoming (keyDate="yes")
4/24/2010

Language:Text

Physical Description

born digital

abstract
Recently the Wyoming state legislature unanimously passed "The Code of the West" based on a book by a Wall Street investor, James Owen, from Texas, called "Cowboy Ethics. The code perpetrates an image of a strong, independent, cowboy state. But how can a state like Wyoming afford to revel in the nostalgia of the untamed Wild West while pushing forward in the rapidly industrialized and increasingly globalized world? How can we compete economically and how can we encourage young people to remain in Wyoming, without addressing this paradox? | In "Branding Wyoming" I will research industries and state-supported concepts that perpetrate this Wyoming myth, such as ranching, while examining potential industries, like wind energy, that could help Wyoming succeed economically. In my conclusion, I will demonstrate why it is prominent to market Wyoming in a way that attracts profitable business and young demographics. note
From - Undergraduate Research Day 2010 - Celebration of Research - Abstracts
Subject
Undergraduate Research Day

Related Item:series Title Information
Undergraduate Research Day 2010

Location (usage="primary display")
http://hdl.handle.net/10176/wyu:587

accessCondition:useAndReproduction
http://digital.uwyo.edu/copyright.htm
Record Information languageOfCataloging :Text(ISO639-2B)
English :Code(ISO639-2B)
eng