Home › Digital Repository › Faculty, Staff and Student Publications/Presentations › Undergraduate Research › Undergraduate Research Day › Undergraduate Research Day 2009 ›

“The Effects of Culture on Graphic Design in ...

Object Details

View

Title Information
“The Effects of Culture on Graphic Design in Advertising”

Name:Personal
Wimmer, Ashley Role :Text(marcrelator)
creator

Name:Personal
Venn, Jennifer Role :Text(marcrelator)
contributor

typeOfResource
still image genre
Origin Information Place
Laramie, Wyoming
University of Wyoming (keyDate="yes")
2009-05-18

Language:Text
eng

Physical Description

born digtal

abstract
Graphic Design is a means of visual communication used worldwide in marketing and advertising. The purpose of this research is to compare and contrast graphic design in international advertising to understand how culture effects design as well as what elements of design remain the same cross-culturally. I specifically focused on the advertising from four countries of Japan, Persia, America, and Germany. The designs were analyzed through the cultures, religions, and histories of those countries as well as the specific elements of graphic design of color, form, type, image, and line. I examined various printed materials, including magazine and newspaper advertising, billboards, and signs. Through this analysis of graphic design within diverse cultures, one can identify the best means of advertising to a diverse international group, and clearly communicating through design. This research project demonstrates the ways in which design reflects the culture from which it derives, and how these aspects of design in turn create a cultural identity. The impact of this project is its analysis of how some design is universal, while other design can only truly be understood within the culture it was created. note
From - Undergraduate Research Day 2009 - Celebration of Research - Abstracts
Subject
Graphic Design

Subject
cross-cultural design

Related Item:series Title Information
Undergraduate Research Day 2009

Location (usage="primary display")

accessCondition:useAndReproduction
http://digital.uwyo.edu/copyright.htm
Record Information languageOfCataloging :Text(ISO639-2B)
English :Code(ISO639-2B)
eng